Why Amazon made “The Boys”

4 min readJul 31, 2019

Amazon Prime Video’s new superhero satire is too niche to be a big hit, but it pieces into Amazon’s strategy of taking shrewd advantage of the blind spots of other businesses.

As I write this sentence, I have watched six of the eight episodes of “The Boys” — the superhero series that Amazon released on Friday, June 26th.

“The Boys” is great fun, occupying similar thematic territory as the Deadpool movies. In other words, it’s a live action, profane, funny, dramatic, sad, action-packed satire of the many hit superhero movies and television shows released over…


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