When businesses ask the wrong question
The question most businesses ask most frequently is “how am I doing compared to my direct competitor?” This is the wrong question, and it leaves businesses vulnerable rather than future-proof.
Let’s use car ownership as a key example of a broader phenomenon.
Car sales decline
The transportation news making the biggest headlines over the last few weeks has focused on the relatively disappointing IPOs of Lyft and Uber. I say “relatively” disappointing because even though both stocks declined in value immediately…