Secret Stories: Microsoft, Activision, Spotify, Joe Rogan, Neil Young, Facebook

7 min readJan 30, 2022

When a big business story hits I try to ask myself, “what else is going on?”

When Amazon bought Whole Foods in 2017, for example, the obvious story was that the ecommerce giant wanted to tap into the nearly $800B annual U.S. grocery business. Less obvious was that by buying Whole Foods Amazon also acquired a lot of geography that they could use for logistics and distribution for ecommerce. Plus, getting customers — even Prime subscribers trained to expect things in two days or less — to drive…


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